For your current entrepreneurial growth and success, designed to help amazing small and medium enterprise owners— like you—solve all of challenges, and to pivot those problems into opportunities for demonstrating your kick-ass desire and ambition!
Client Acquisition through Landing Pages: We design websites that send messages that convert visitors into customers from first glance. We help them find their way to your website with an initial impression that “oozes” attention.
Email engagement: we keep your customers connected to the brand ensuring that they are aware of your products. We keep them connected via a well-tailored email campaign.
Content Creation and Copywriting: Worry not, if words and stories end up being your strongest weapons, because we will deliver compelling content and copy that reflect your brand and speak your customers’ language, from blog posts to ad copy and everything in between.
Site optimisation and strategy: we make sure your website not only looks good but works well, too – keeping your users happy and your profits soaring.
Boost Your Business with Traffic Generation
Time to talk about the other big thing for your business: traffic generation.
Picture your website as a hip little shop in the busiest part of town.
To entice more people through the door,
you have to get lots of passers-by to check out your wares.
That’s what traffic generation does –
it gets more people coming to visit your website!
But how do you get all those people to your site?
You throw a party?
Then you invite everyone, is that so?
All the answers are big NO!
Here are some fun and easy ways to do that generate traffic:
Post interesting things about your business on Facebook, Instagram, and Twitter – if people ‘Like’, ‘Share’ and ‘Pin’ your stuff, their friends see it too!
Start a blog on your site and write about things that your customers might be interested in. Tips, stories and advice that could be useful to your customers will bring them to your website more often.
Create a helpful list, guide or even a cool quiz, and offer it in exchange for people’s email addresses. Both you and your audience will be glad you did.
Find the key phrases that people search for on Google. By incorporating those phrases in your site, your website will appear higher in Google search results enabling your site to be found more easily.
So, following those tips you should see an increase in your visitors.
Understanding the Importance of Website Traffic
Imagine your website is a shop at the local shopping mall.
The more people who walk past your shop, come inside and look around,
the more likely you are to sell your cool stuff.
That’s web traffic – people visiting your website.
The more people visit your website,
the more likely you are to have them buy something from you,
or sign up to your newsletters or services.
So it’s not only a matter of chance that more visitors will come to your website,
it’s about working smart to attract them.
Here are some ways to get more people to visit your website:
SEO (apparently ‘Search Engine Optimisation’):
making sure you’re using the right words and phrases on your website
so that it comes up if people search for those things on Google.
Social Media: Post something interesting on Facebook, Instagram,
and other places to get people to care about your website.
Ads: Directed Ads will get your offer to the people who want it.
The takeaway here is simple: Don’t delay!
Fail to use these methods now,
and you could be losing tons of visitors to your website.
When you do, you’ll see your business grow and become a thriving success.
Start improving your organic traffic today!
Try guiding a ship through uncharted waters,
on your way to discovering great treasures on the other end of the sea.
This isn’t anything to do with pirates and buried treasure, folks.
It’s a tale of growth, innovation and success.
Because, if you’re a business finding your way
in the continually evolving waters of digital marketing,
these goals aren’t only nice sounding words thrown around by marketers –
they’re very real targets that you can hit too.
These days, digital marketing is all about more than visibility on the web –
it is about impactful and authentic interactions, leading to qualified leads and sales.
Whether you are a marketer seasoned in these dynamic waters or whether
you’re making your very first steps,
the ideas and pathways discussed in this article
will provide you with a step-by-step strategy to further your efforts.
It’s said that the business world has been changed forever by going digital. As a result, a mere web presence, however good, will no longer cut it. If you own a service-based business and want to generate online leads and nurture them into long-term clients, then keep on reading! Here’s a detailed walk-through of a tried and tested lead-generation strategy, adapted by me from the work of mentors who are both industry leaders.
Here’s the first of a few steps to take. Make an irresistible offer to all those drawn to your site. It could be a free guide, an informative e-book, or a how-to checklist pertaining to your services – whatever would be genuinely useful to them.
For instance, if you’re a financial consultant, your freebie could be a ‘Free Guide to Saving on Taxes.’ Potential clients will see your credentials and start getting a sense of the value you have to offer.
If you’re a senior homecare agency owner, you might offer a “Checklist for Choosing the Best Homecare Services.” This helps families understand what to look for in quality care, showing them your commitment to excellence and your expertise in the field.
Insurance agents offering IUL (Indexed Universal Life) and annuities could provide a “Free Report on Securing Your Financial Future with IUL and Annuities.” This not only educates potential clients but also positions you as a knowledgeable and trustworthy advisor.
For those in affiliate or independent distributors, you could offer a “Step-by-Step Guide to Building a Successful Side Income Hustle Using Digital Solutions.” This demonstrates your experience and provides practical advice to aspiring entrepreneurs, making them eager to learn more from you.
You’ve now captured these leads and it’s time to Nurture. Here is where email marketing should take place. Send them personalized and authentic emails, where there is valuable content shared when it comes to tips, success stories and how your services can solve your prospect’s own burning problems.
Picture yourself as a personal trainer. Your emails could be packed with ideas for workouts, healthy recipes or successes from your other clients. The emails keep your leads engaged and you come across as an expert they can trust.
The premise behind giving away a free gift is to foster goodwill and showcase your expertise. By providing something of value for free, readers see your services as being valuable too and they are more likely to purchase your paid merchandise as well.
The long-term strategy you’ll glean from this is to capture leads with a freebie that wows, and to then continue to foster warm relationships by regularly providing value to not cold, lukewarm or hot – but ‘already, naturally, wonderfully warm’ folks. This methodology will expand your client base as you retain more than half your leads, and as you convert warm prospects to long-term clients willing to refer more business your way.